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Americaʼs classrooms are finally embracing financial literacy

By John Mac Ghlionn – July 1, 2023

Stuyvesant High School in New York has become one of the first of its kind in the entire nation to provide comprehensive financial literacy classes for its students. The move could not come soon enough for America’s money-challenged young people.

Stuyvesant High School in lower Manhattan recently began offering a yearlong personal-finance course to its students. It’s the only one of its kind in the New York City public-school system and one of the few available to students nationwide.

Although many US schools touch upon financial literacy concepts at some stage — and many states mandate finance courses in some form to graduateyearlong programs are largely unheard of.

This has got to change, and fast: According to an April report from the National Financial Educators Council, financial illiteracy is now an epidemic — and a pricey one at that.

In 2022, the NFEC estimated that a lack of financial knowledge cost the average American $1,819 in annual personal finance errors — that’s a total of over $436 billion per year nationwide.

Teaching young people how to manage money is not only necessary for their financial health — but for their mental health as well; folks with serious debt are far more likely to be depressed or suicidal.

Worryingly, financial illiteracy only appears to be getting worse, particularly with younger generations far less financially savvy than their older counterparts.

Take millennials — a decade ago, they mostly viewed themselves as confident and financially competent. However, a report published by The People’s Federal Credit Union (TPFCU) last year clearly shows they are anything but.

The report detailed the imbalance between millennials’ financial knowledge and their financial behavior. This imbalance is what the authors call a “financial literacy gap.”

Millennials and Gen-Zers may not officially be broke, but they’re spending far more than they are making and often have serious long-term debt.

Around two-thirds of millennials have at least one form of long-term debt, and almost one-third have more (if not far more). Last year, some 30% of millennials with checking or savings accounts frequently overdrew their account balances, spending considerably more than they made, the report noted.

Roughly 50% of millennials are “financially unprepared to handle unexpected needs” and have zero savings set aside for emergencies. And let’s not forget that $1.6 trillion in outstanding student debt that will will soon come due.

Little wonder more than half feel they’re drowning in a sea of debt and many believe that the school system failed to prepare them to handle their finances as adults.

Millennials are bad, but the generation after them, Gen Z, is even worse.

With $1.6 trillion in outstanding student debt and a lack of long-term savings, younger Americans have not been set up for financial success.

In fact, as researchers at the TIAA Institute and the Global Financial Literacy Excellence Center (GFLEC) at the George Washington University (GW) School of Business have shown, Gen Z has the lowest financial literacy of all generations. Just as worrisome, an increasing number of Gen Zers are turning to TikTok for guidance.

Saddled by student debt — made worse by record numbers of Gen Zers quitting theirobs — self-styled “financial influencers” are all the rage. More than half of Gen-Zers admit they use TikTok to help manage their money — often following advice they find with few efforts at actual fact-checking.

And the trend is only expected to get worse.

Having failed to receive adequate financial training in high school, young people facing financial concerns are increasingly turning to Tik-Tok for advice.

According Annamaria Lusardi, the dirctor of GWU’s Global Financial Literacy Excellence Center: “Until financial education is offered in schools, institutions of higher education and workplaces, we will continue to see generations of adults struggling with their personal finances.”

Furthermore, we should expect to see an increasing number of young people turning to influencers of questionable merit for advice.

In addition to sizable financial costs, financial illiteracy is also associated with a host of mental health problems, including anxiety, depression, and an increased risk of suicide.

A 2020 study published in the American Journal of Epidemiology indicated that people who had recently experienced severe financial strain had a 20-fold higher risk of attempting to end their lives than those who had not.

This brings us back to Stuyvesant High School. To combat the growing crisis, courses such as those offered at Stuyvesant must not merely be introduced – but become mandatory nationwide. At a time when the nation itself is literally drowning in debt, Americans must be taught financial literacy from an early age.

Over the next few years, new national efforts to boost financial literacy could come into effect thanks to recent mandates by the House Education Committee.

Sadly, modern day education is many things today, but practical is not one of them.

This could soon change thanks to recent news that the House Education Committee has advanced a bill requiring all American high school students to take a financial literacy course starting with the 2026 and 2027 graduating classes.

In the meantime, rather than offering coursework that’s historically fractious — such as the 1619 Project – or biologically inaccurate, like gender studies, how about teaching children something of actual worth? A more financially literate population means a healthier and stable America — a nation with an equal appreciation for cents and sense.

LITTLE DAYMOND MONEY CLUB (LDMC)

VISION

IT Solutions

Little Daymond Learns To Earn (LDLE) is more than just a book; it’s a Global Ground-braking “Money Making Movement” that is supported by the Little Daymond Money Club. Collectively, they teach children: Financial Literacy, How to Start A Business, and How To End Poverty Through Students, Hip-Hop & Entrepreneurship.

Poverty & Illiteracy are the “Root Causes” of a host of social issues that confront students including: Academic Failure; Substance Abuse; Gun & Gang Violence; Obesity; Homelessness; and Mental Health. To succeed we must look at the following facts: 1.2 million Students drop out of school annually; 1.4 million Gang members commit 48% of the nation’s most violent crimes; Gun related violence is the leading cause of death for children and teens 1-19 years of age, surpassing Automobile deaths; nearly one in three U.S. Children and Adolescents are either Overweight or are Obese, with about 14.7 million being Obese; a staggering 110,236 people died from an Overdose death in 2022; poor Mental Health is responsible for Suicide being the Second leading cause of death for individuals 5-24 years of age.

IT Solutions

As we enter a post Covid-19 environment there will be many challenges for young citizens to address. That’s why we must better prepare them with the 21st century skills to be competitive in a new Global Economy. We must “Dare To Be Different” and bring in a new era of economic empowerment centered around Science and New Technologies.

LDLE provides every child with the blueprint for success. The Little Daymond Money Club and the inspiring new book provides unique and privileged information rarely offered to those living in poor and disadvantaged communities. “The People’s Shark” Daymond John felt compelled to even the playing field by providing every child with an incredible opportunity to turn their dreams of being a successful entrepreneur into reality.

“Little Daymond”
Overview Deck

Prepared by:
Ted Kingsbery

GOALS

  • Daymond and our team are launching a children’sfinancial literacy book titled “Little DaymondLearns to Earn” with Penguin Random House inSpring 2023.
  • ! Given entrepreneurship’s new rockstar status, wethink there’s an opportunity for entertainingfinancial literacy content that kids want toconsume and parents want them to consume
  • ! Opportunity for us to leverage our brand partnersfor sponsorship

ABOUT DAYMOND JOHN

ABOUT

Daymond is a world-renowned marketing and branding expert. As the Founder & CEO, Daymond John led his company, FUBU, to over $6 billion in global sales and revolutionized the fashion industry in the process. After continuing to dominate the fashion world, Daymond’s success and vision has only grown from there.

Today, he continues to be revered as one of the greatest marketing and branding minds and has taken this expertise into many other opportunities and industries. From being one of the most highly sought after keynote speakers and consultants, to being a co-star on ABC’s 4 time Emmy Award Winning TV Show, Shark Tank. Daymond is continuously striving for success and everyday he uses his abilities for the benefit of all around him.

ABOUT THE SHARK GROUP

The Shark Group is made up of a team of expert communicators, strategic analysts and creative heavyweights who leverage media to propel brands into the fabric of pop culture.

We love working with brands to create content to help tell their story – this requires an inside-out understanding of the business and what drives its biggest fans.

Our content & media expertise will define and position your image so that your story can tell itself. Through brand integrations and unrivaled access to the celebrities and tastemakers that move culture, we wield a power of influence unparalleled in the conventional branding industry

Some of the brands we’ve worked with include:

ABOUT THE BOOK

Publisher: Penguin Random House
Release Date: March 21, 2023

About the Book
Little Daymond Learns to Earn is an original picture book created by Daymond John and published by Penguin Random House. The story follows Little Daymond and his friends as they identify the best way to afford their purchases of choice at a craft fair – starting a t-shirt business! Little Daymond learns the value of creating a product, marketing it to your audience, and earning money through hard work. This book illustrates the process of starting a business, complete with a guide to financial literacy terms and how to responsibly use money. Each of the characters have unique identifying traits and talents that young readers can identify within themselves, making it easy for those readers to relate to their goals.

WHY CHILDREN’S IP

Daymond has been an advocate for pursuing financial literacy for as long as he’s been in business, and he’s looking to help parents start those financial discussions with their kids at an earlier age. From a childhood in Hollis with a mother who worked hard to instill a basic business knowledge within him to a position as a Shark investing in small businesses, he knows better than anyone how crucial an understanding of money is to achieving success and financial freedom. This book was written and this IP was created to empower the next generation.

THE LITTLE DAYMOND BRAND

The    “Little    Daymond”    Brand    believes    that    teaching    children    about    financial    literacy    and entrepreneurship is a fundamental tool to instill in their developing minds. Our aim is to broaden the perspective of financial literacy in a way that is fun, engaging, and easily portrayed to kids everywhere.

SAMPLE PAGES

SAMPLE PAGES

for more information, contact:
Ted Kingsbery
President
ted@thesharkgroup.com

LITTLE DAYMOND MONEY CLUB

Executive Summary

Financial literacy and entrepreneurship are in full swing at the David N. Dinkins School for Community Service. The Pilot program begun in the Fall of 2023. The former superintendent of District 28, Dr. Pate, consented to the launch of the two-year pilot program which has been an overwhelming success. Current trends in our society, based on data, disclosed that students as young as four years old are learning about financial literacy and entrepreneurship at home and school. They learn about relational money concepts in day care centers and pre-school programs. In most homes, students become entrepreneurs when they earn money from cutting the grass, shoveling snow, taking out the garbage, and setting up lemonade/hot chocolate stands, etc.

Under the leadership of Principal Joan Stanley-Duvernay, Charles Fisher (Hip-Hop Summit Youth Council, Inc.), teacher Rochelle Whichard, and Education Assistant Lynnelle Whichard, a pilot program was introduced to students who are in the school through the “Business and Finance Academy”. The students are in grades K through 5; approximately 160 students are in subgroups such as students with disabilities, English language learners, and low-income. The goal of the program is to teach students about financial literacy and entrepreneurship which will:

* Reduce poverty in their community
* Improve students’ reading and math test scores – If you can’t read or count you can’t build or run a business
* Prepare students for a bill that’s about to be passed making it mandatory to have financial literacy credits to graduate from high school. This program will give them an early advantage to ACE their financial literacy classes
* Increase the number of small businesses in their community
* Reduce youth and young adult Gun & Gang Violence, as well as incarceration

The Little Daymond Money Club was so successful during the 2023-2024 school year that Principal Joan Stanley-Duvernay, extended the program from one day, to two days a week. This equates to 57 hours of financial literacy and entrepreneurship being taught to students in grades K-5. It’s a fact that High School and college students are receiving little or no exposure to Financial Literacy and Entrepreneurship. The flip side to this is through the Little Daymond Money Club students applied grade level ELA and math standards to increase their understanding of financial literacy and entrepreneurship.

In September 2023, based on conversations with students, meetings with teachers, classroom visits, and monthly assemblies students had very little knowledge of financial literacy and entrepreneurship. By June 2024, student’s growth in vocabulary, pitching, and knowledge of financial literacy and entrepreneurship was evident during their stellar pitch to Mr. John during his annual Christmas party visit in 2023, which earned his endorsement and a small token investment in their companies.

This shows just how much the students have learned during the pilot program. The “Little Daymond Learns to Earn” bestselling book, and “The Financial Literacy and Entrepreneurship” curriculum played a significant role towards the success of the “Pilot Program” and empowering scholars with the necessary tools for financial independence and success. On a final note, most of the students showed improvement on their state reading and math test scores through the 23-24 and 24-25 school years.

STATE OF NEW YORK

4860--A

2023-2024 Regular Sessions

IN SENATE

February 16, 2023

Introduced by Sens. COMRIE, COONEY, GALLIVAN, KENNEDY, MYRIE, SEPULVEDA, THOMAS — read twice and ordered printed, and when printed to be committed to the Committee on Education — committee discharged, bill amended, ordered reprinted as amended and recommitted to said commit- tee

AN ACT to amend the education law, in relation to requiring high schools to provide a course in financial literacy and requiring students to complete such course as a condition of graduation

The People of the State of New York, represented in Senate and Assem- bly, do enact as follows:

Section 1. The education law is amended by adding a new section 802-b 2  to read as follows:
     $ 802-b. Instruction relating to financial literacy. 1. The commis-sioner is hereby directed to provide and prescribe a course of instruc-tion on financial literacy for high school students in grades nine through twelve which shall include, but not be limited to the teaching of personal budgeting, wages and taxes, self-employment, savings and investments (stocks, bonds and mutual funds), debt management, checking accounts, credit cards, credit scores, saving for education and retire-ment, insurance, rights and obligations as a tenant, basic concepts on
borrowing including the purchasing of automobiles and homes, benefits and drawbacks of leasing and/or purchasing of automobiles, and the bene-fits and drawbacks of renting and/or purchasing a home. The course shall be taught on a pass/fail basis and shall not affect the student’s grade point average.
     2. School authorities shall provide the needed facilities, time and place for the instruction set forth in this section and shall provide learning aids and curriculum resource materials which contribute to effective teaching methods and learning.
     3. As a condition of graduation from high school, a student shall attend and pass the course on financial literacy; provided, however, that with respect to students who have individual education plans, the completion of such course shall not be a requirement for graduation if it is not specifically included as a requirement in the student’s indi-vidual education plan recommended by the school district committee on the handicapped and such student is a student with a disability, as defined in section forty-four hundred one of this chapter.
     § 2. This act shall take effect on the first of July next succeeding the date on which it shall have become a law.

EXPLANATION–Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted.

LBD02171-02-3

S. 4860–A 2

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