Little Daymond Learns To Earn (LDLE) is more than just a book; it’s a Global Ground-braking “Money Making Movement” that is supported by the Little Daymond Money Club. Collectively, they teach children: Financial Literacy, How to Start A Business, and How To End Poverty Through Students, Hip-Hop & Entrepreneurship.

Poverty & Illiteracy are the “Root Causes” of a host of social issues that confront students including: Academic Failure; Substance Abuse; Gun & Gang Violence; Obesity; Homelessness; and Mental Health. To succeed we must look at the following facts: 1.2 million Students drop out of school annually; 1.4 million Gang members commit 48% of the nation’s most violent crimes; Gun related violence is the leading cause of death for children and teens 1-19 years of age, surpassing Automobile deaths; nearly one in three U.S. Children and Adolescents are either Overweight or are Obese, with about 14.7 million being Obese; a staggering 110,236 people died from an Overdose death in 2022; poor Mental Health is responsible for Suicide being the Second leading cause of death for individuals 5-24 years of age.

As we enter a post Covid-19 environment there will be many challenges for young citizens to address. That’s why we must better prepare them with the 21st century skills to be competitive in a new Global Economy. We must “Dare To Be Different” and bring in a new era of economic empowerment centered around Science and New Technologies.

LDLE provides every child with the blueprint for success. The Little Daymond Money Club and the inspiring new book provides unique and privileged information rarely offered to those living in poor and disadvantaged communities. “The People’s Shark” Daymond John felt compelled to even the playing field by providing every child with an incredible opportunity to turn their dreams of being a successful entrepreneur into reality.