“Little Daymond”
Overview Deck
Prepared by:
Ted Kingsbery
GOALS
- Daymond and our team are launching a children’sfinancial literacy book titled “Little DaymondLearns to Earn” with Penguin Random House inSpring 2023.
- ! Given entrepreneurship’s new rockstar status, wethink there’s an opportunity for entertainingfinancial literacy content that kids want toconsume and parents want them to consume
- ! Opportunity for us to leverage our brand partnersfor sponsorship
ABOUT DAYMOND JOHN
ABOUT
Daymond is a world-renowned marketing and branding expert. As the Founder & CEO, Daymond John led his company, FUBU, to over $6 billion in global sales and revolutionized the fashion industry in the process. After continuing to dominate the fashion world, Daymond’s success and vision has only grown from there.
Today, he continues to be revered as one of the greatest marketing and branding minds and has taken this expertise into many other opportunities and industries. From being one of the most highly sought after keynote speakers and consultants, to being a co-star on ABC’s 4 time Emmy Award Winning TV Show, Shark Tank. Daymond is continuously striving for success and everyday he uses his abilities for the benefit of all around him.
ABOUT THE SHARK GROUP
The Shark Group is made up of a team of expert communicators, strategic analysts and creative heavyweights who leverage media to propel brands into the fabric of pop culture.
We love working with brands to create content to help tell their story – this requires an inside-out understanding of the business and what drives its biggest fans.
Our content & media expertise will define and position your image so that your story can tell itself. Through brand integrations and unrivaled access to the celebrities and tastemakers that move culture, we wield a power of influence unparalleled in the conventional branding industry
Some of the brands we’ve worked with include:
ABOUT THE BOOK
Publisher: Penguin Random House
Release Date: March 21, 2023
About the Book
Little Daymond Learns to Earn is an original picture book created by Daymond John and published by Penguin Random House. The story follows Little Daymond and his friends as they identify the best way to afford their purchases of choice at a craft fair – starting a t-shirt business! Little Daymond learns the value of creating a product, marketing it to your audience, and earning money through hard work. This book illustrates the process of starting a business, complete with a guide to financial literacy terms and how to responsibly use money. Each of the characters have unique identifying traits and talents that young readers can identify within themselves, making it easy for those readers to relate to their goals.
WHY CHILDREN’S IP
Daymond has been an advocate for pursuing financial literacy for as long as he’s been in business, and he’s looking to help parents start those financial discussions with their kids at an earlier age. From a childhood in Hollis with a mother who worked hard to instill a basic business knowledge within him to a position as a Shark investing in small businesses, he knows better than anyone how crucial an understanding of money is to achieving success and financial freedom. This book was written and this IP was created to empower the next generation.
THE LITTLE DAYMOND BRAND
The “Little Daymond” Brand believes that teaching children about financial literacy and entrepreneurship is a fundamental tool to instill in their developing minds. Our aim is to broaden the perspective of financial literacy in a way that is fun, engaging, and easily portrayed to kids everywhere.
SAMPLE PAGES
SAMPLE PAGES
for more information, contact:
Ted Kingsbery
President
ted@thesharkgroup.com